This is the Plugg ad that was rejected by teen magazines 'Elle Girl' and 'Teen People' as well as by a Times Square building owner.

" It seemed tame by comparison to Carl’s Jr.’s new Paris Hilton ads, but Plugg Jeans Co.’s shot of a woman holding a man’s leg perilously close to his privates has been rejected for a billboard in Times Square and in a number of teen titles.

The suburban youth denim brand, a division of Andrew International that saw sales of more than $100 million last year, asked its agency, M Media, New York, for an image that would “stop traffic, literally” on a billboard at 41st Street and 7th Avenue near Times Square, M Media's president, Margot Lewis, said.

Sweaty, entwined couple
The result, an ad featuring a sweaty, entwined couple, the woman’s hand grasping hold of the young man’s upper thigh, was stopped even before traffic had a chance to see it after the building's landlord, Boston Properties, deemed it “too suggestive” and asked for major changes. Executives at Elle Girl and Teen People agreed, while Cosmo Girl accepted the ad in its original form with only minor touch-ups and Jane accepted it wholly as is."

Source:June 08, 2005Ad Age (http://www.adage.com/news.cms?newsId=45247 ) Stephanie Thompson