Real Beauty = Real Sales?

The question for marketers is, will real beauty sell real product?

The Campaign for Real Beauty arose from a 10-country study of more than 3,200 women that Unilever conducted with Harvard University and the London School of Economics to learn about women's views on their own beauty.

In the first two months of the campaign, sales for the products featured in the ads increased 600 percent, Dove claims.


Source: CMO Magazine January 30,2006 Real Beauty

Diann Daniel