Absolut's product-placement featured as part of a HBO's Sex and the City.
There were negotiations between the show's producers at HBO, Absolut and its entertainment agency, Ketchum, and TBWA/CIAT/DAYto create the fictional campaign.
Creating a fictional campaign
Ad agency TBWA/Chiat/Day came up with a billboard ad showing PR-maven Samantha's actor boyfriend with an Absolut bottle between his legs, with the tagline "Absolut Hunk."

Reportedly, the agency digitally altered the photo to removethe actor's love handles and to hide amore graphic view. The ad appeared at bus stops and as aTimes Square billboard

Source:Advertising Age August 04, 2003 By Claire Atkinson

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