Mr Clean Proctor and Gamble 1958

Meet Mr. Clean
Procter & Gamble first introduced Mr. Clean back in 1958 as an all purpose cleaner. Early advertising depicted Mr. Clean as the ideal household helpmate, cleaning everything from kitchen sinks to attic floors. Mr. Clean’s appearance – big, strong and friendly – created the household cleaner’s identity as a product that provides quick, easy cleaning of almost everything around the house.

"Mr. Clean gets rid of dirt and grime and grease in just a minute…Mr. Clean will clean your whole house and everything that’s in it! Keep it clean with Mr. Clean!"