Mr. Peanut 1916 Nabisco

Wearing a top hat, a monocle, white gloves and his signature cane, Mr. Peanut has charmed us into eating salty snacks one nut at a time. Because he happens to be one of the more sophisticated advertising mascots, collectors are drawn to just about anything and everything that prominently displays the classy legume.

ONE NUTTY GUY
Mr. Peanut was introduced to the public in 1916. He began as an animated peanut with arms and legs, designed by a teenage boy who won a company logo design contest. Later, the folks at Nabisco added his now-famous top hat, spats, monocle and cane, which were all in fashion at the time. And so Mr. Peanut was born.
"People have grown up with Mr. Peanut," says John Barrows, director of corporate communication for Nabisco. "He is an enduring icon of our lives who never changes. Nostalgia is a powerful force in our culture, and symbols of our past are often symbols of what we think of as better times, simpler eras."
"There's something reassuring about Mr. Peanut's continued vitality that is quite compelling," Barrows continues. "And he's clearly one very cool customer."