Innovations:
- AriZona iced teaspent millions creating
its eye-catching packaging and different flavors of tea.The company is embedding
appealing aromas in the packaging itself -- specifically, inside the
cap -- to improve the taste of its beverages and the drinker's experience.
- Companies are putting scents into plastic bags and bottles,
so a consumer can smell shampoo or chocolate without opening the top.
- Labels
change color to indicate ripeness of fruit or a temperature change.
- A
disposable, self-heating cup for soups, tea and
hot chocolate.
- paper-thin, flexible video displays and tiny speakers,
- computer chips embedded in packaging
tot can communicate with a shopper's PDA or cell phone to give additional
product information.
- ScentSational Technologies of Jenkintown, Pa., has developed a process
for embedding scents in plastic as it is being molded using food-grade
aromas approved by the Food and Drug Administration
Effect of scent:
- olfactory system, is t in the middle of
the part of the brain important for memory. There are strong neural connections
- Odors can change your heart rate; odors can cause a person to start
salivating
Source: Margaret Webb Pressler Washington Post Staff Writer
Sunday, February 19, 2006; Page F01
http://www.washingtonpost.com/wp-dyn/content/article/2006/02/18/AR2006021800177_3.html |