Orgasmic Chocolates, by UK entrepreneurs, is a luxury chocolate infused with "wildcrafted" Chinese herbs. Orgasmic Chocolates claims to induce feelings of "well being, relaxation, and euphoria" in those who indulge.

Older examples:

Kellogg's Rice Krispies, with its signature "Snap, Crackle, and Pop,"

Schweppes, which, in its long-running "Sch you know who" campaign, linked the "Sch" in its name to the tell-tale rush of gas emitted by a soda bottle that is being opened.

Smirnoff Ice, a fictitious Smirnoff Ice drinker lives in the frozen wastes of Eastern Europe — aimed, links Smirnoff's fantasy world of ice and drinking ice-cold spirits.

Lush, the handmade cosmetics store and its rush of fragrance. Says Lush co-founder Mark Constantine of his company's approach: "Packaging is so boring. Smelling and touching is just more fun for the senses." What is more, he adds, "If you don't use packaging you can use higher quality ingredients."

Spraying cars from the production line with a concocted smell of "new car";

36 percent of Japanese consumers claim to be able to distinguish one brand from another, solely from its sound