In 2003, Sex and the City featured a story line where the boyfriend of one of the characters appeared in a fictional Absolut Vodka ad campaign. Apparently no money was paid
TBWA/Chiat/Day, New York, created the campaign for the scriptwriters. Samantha Jones' fictional actor boyfriend is naked with an Absolut bottle between his legs, with the line "Absolut Hunk."

Apparently there was also some phoptshopping done to the actor to remove love handles and to hide some parts!

Source: Advertising Age August 04, 2003 By Claire Atkinson