NIKE STEERS ADVERTISING TOWARD REALITY ANATOMY

New Work Celebrates 'Big Butts, Thunder Thighs and Tomboy Knees'

August 15, 2005 http://www.adage.com/news.cms?newsId=45798

By Rich Thomaselli NEW YORK (AdAge.com)

-- In the latest nod to “real” women -- and the latest blow to the wafer-thin body image -- Nike has introduced a campaign that celebrates women’s “big butts, thunder thighs and tomboy knees.”

Three of the new Nike ads stressing less-than-perfect anatomy.