Psychology of Consumer Behaviour -- GSSC 1026

Website: https://k3hamilton.com/cb

Tentative Schedule

Dates: Sept 3-Dec 12, 2019 Day/Time/Classroom: Tues 3-6 pm -St James Campus
Professor: Karen Hamilton Office: 213A (200 King St E)
Telephone:  
Text: Consumer Behaviour: Buying, Having, and Being by Solomon, Zaichkowski, Polegato (not required) CRN: 12228

Wk DATE
TOPICS

Reading/Test/
Presentation
1 Sep 3

Outline/Overview/Introduction to the Psychology of Consumer Behaviour/ Consumers in The Marketplace

Introduction #1
Advertising Icons
2 Sep 10

Consumers as Individuals: Perception

Perception
3 Sep 17

Learning and Memory

Learning & Memory
4 Sep 24

Motivation and Values

Motivation and Values
5 Oct 1

The Self +REVIEW
**TEST #1 (worth 20%) (Online test in Online Test computer room 2nd Floor 204B- Mon Sept 30th -Thurs Oct 3rd, 9am-5pm - No tests started after 5pm *NO TESTS ON FRIDAY

The Self
**TEST #1 based on
notes week 1,2,3, 4

6 Oct 8

Personality & Lifestyles

***Hand in Proposal for Digital Learning Object and submit on Blackboard - One per group. (worth 10%)

Personality & Lifestyles

**Proposal Due

 
7 Oct 15 Attitudes, Attitude Change Attitudes, Attitude Change
8 Oct 21-25 Intersession  
9 Oct 29

Individual Decision-Making Process, Purchasing, and Post Evaluation

PRESENT Digital learning object (worth 30%)

Individual Decision-Making Process, & Evaluation

**PRESENT Digital learning object
10 Nov 5

Group Influence, Opinion Leadership + Review

**TEST #2 (worth 20%) (Online test in Online Test computer room 2nd Floor 204B - Mon Nov 4- Thurs Nov 7- 9am-5pm No tests started after 5pm NO TEST on FRIDAY

Group Influence, Opinion Leadership


**TEST #2 based on
notes week 5 -9
11

Nov 12

Family Decision Making, Income & Social Class
PRESENT Digital learning object (worth 30%)

Family Decision Making, Income & Social Class
**PRESENT Digital learning object
12 Nov 19

Canadian Identity, Subcultures, Age Subcultures
PRESENT Digital learning object (worth 30%)

Canadian Identity, Subcultures
**PRESENT Digital learning object
13 Nov 26

Cultural Influences

PRESENT Digital learning object (worth 30%)

Cultural Influences
**PRESENT Digital learning object
14 Dec 3

Creation and Diffusion of Culture +Review
Online Test Mon Dec 2->Thurs Dec 12 computer room 204B
(9am- 5pm)

Creation and Diffusion of Culture

Online Test opens
15 Dec 9 NO CLASS JUST ONLINE TEST #3 (worth 20%) Mon Dec 2->Thurs Dec 12 computer room 204B
(9am- 5pm) **NO TESTS Friday. 		Online Test based on week 10-14


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