Psychology of Consumer Behaviour -- GSSC 1026

Website: https://k3hamilton.com/cb

Tentative Schedule

Dates: Sept 4- Dec 13, 2018 Day/Time/Classroom: Tues 3-6 pm - 200 King St E Room TBD
Professor: Office: 213A (200 King St E)
Telephone:  
Text: Consumer Behaviour: Buying, Having, and Being by Solomon, Zaichkowski, Polegato CRN: 12421

Wk DATE
TOPICS

Reading/Test/
Presentation

1 Sept 4

Outline/Overview/Introduction to the Psychology of Consumer Behaviour/ Consumers in The Marketplace

Introduction #1
Advertising Icons

2 Sept 11

Consumers as Individuals: Perception

Perception

3 Sept 18

Learning and Memory

Learning & Memory

4 Sept 25

Motivation and Values

Motivation and Values

5 Oct 2

The Self +REVIEW
**TEST #1 (worth 20%) (Online test in Online Test computer room 2nd Floor 204B- Mon Oct 1-Thurs Oct 4, 9am-5pm - No tests started after 5pm *

The Self
**TEST #1 based on
notes week 1,2,3, 4

6 Oct 9

Personality & Lifestyles

***Hand in Proposal for Digital Learning Object and submit on Blackboard - One per group. (worth 10%)

Personality & Lifestyles

**Proposal Due

 

7 Oct 16 Attitudes, Attitude Change Attitudes, Attitude Change
8 Oct 22-28 Interession  
9 Oct 30

Individual Decision-Making Process, Purchasing, and Post Evaluation

PRESENT Digital learning object (worth 30%)

Individual Decision-Making Process, & Evaluation

**PRESENT Digital learning object

10 Nov 6

Group Influence, Opinion Leadership + Review

**TEST #2 (worth 20%) (Online test in Online Test computer room 2nd Floor 204B - Mon Nov 5- Thurs Nov 8- 9am-5pm No tests started after 5pm

Group Influence, Opinion Leadership


**TEST #2 based on
notes week 5 -9

11

Nov 13

Family Decision Making, Income & Social Class
PRESENT Digital learning object (worth 30%)

Family Decision Making, Income & Social Class
**PRESENT Digital learning object

12 Nov 20

Canadian Identity, Subcultures, Age Subcultures
PRESENT Digital learning object (worth 30%)

Canadian Identity, Subcultures
**PRESENT Digital learning object

13 Nov 27

Cultural Influences

PRESENT Digital learning object (worth 30%)

Cultural Influences
**PRESENT Digital learning object

14 Dec 4

Creation and Diffusion of Culture +Review
Online Test Mon Dec 3->Thurs Dec 13 computer room 204B
(9am- 5pm) **
NO TESTS last Friday

Creation and Diffusion of Culture

Online Test opens

15 Dec11 NO CLASS JUST ONLINE TEST #3 (worth 20%) Mon Dec 3->Thurs Dec 13 computer room 204B
(9am- 5pm) **
NO TESTS last Friday
Online Test based on week 10-14


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