Psychology of Consumer Behaviour -- GSSC 1026

Website: https://k3hamilton.com/cb

Tentative Schedule

Dates: Jan 10 - April 18, 2019 Day/Time/Classroom: Thurs 12-3 pm -St James Campus
Professor: Karen Hamilton Office: 213A (200 King St E)
Telephone:  
Text: Consumer Behaviour: Buying, Having, and Being by Solomon, Zaichkowski, Polegato CRN: 47870

Wk DATE
TOPICS

Reading/Test/
Presentation

1 Jan 10

Outline/Overview/Introduction to the Psychology of Consumer Behaviour/ Consumers in The Marketplace

Introduction #1
Advertising Icons

2 Jan 17

Consumers as Individuals: Perception

Perception

3 Jan 24

Learning and Memory

Learning & Memory

4 Jan 31

Motivation and Values

Motivation and Values

5 Feb 7

The Self +REVIEW
**TEST #1 (worth 20%) (Online test in Online Test computer room 2nd Floor 204B- Mon Feb 4-Fri Feb 5th, 9am-5pm - No tests started after 5pm *

The Self
**TEST #1 based on
notes week 1,2,3, 4

6 Feb 14

Personality & Lifestyles

***Hand in Proposal for Digital Learning Object and submit on Blackboard - One per group. (worth 10%)

Personality & Lifestyles

**Proposal Due

 

7 Feb 21 Attitudes, Attitude Change Attitudes, Attitude Change
8 Feb 25-Mar 3 Interession  
9 Mar 7

Individual Decision-Making Process, Purchasing, and Post Evaluation

PRESENT Digital learning object (worth 30%)

Individual Decision-Making Process, & Evaluation

**PRESENT Digital learning object

10 Mar 14

Group Influence, Opinion Leadership + Review

**TEST #2 (worth 20%) (Online test in Online Test computer room 2nd Floor 204B - Mon Mar 11- Fri Mar 15- 9am-5pm No tests started after 5pm

Group Influence, Opinion Leadership


**TEST #2 based on
notes week 5 -9

11

Mar 21

Family Decision Making, Income & Social Class
PRESENT Digital learning object (worth 30%)

Family Decision Making, Income & Social Class
**PRESENT Digital learning object

12 Mar 28

Canadian Identity, Subcultures, Age Subcultures
PRESENT Digital learning object (worth 30%)

Canadian Identity, Subcultures
**PRESENT Digital learning object

13 April 4

Cultural Influences

PRESENT Digital learning object (worth 30%)

Cultural Influences
**PRESENT Digital learning object

14 April 11

Creation and Diffusion of Culture +Review
Online Test Mon Apr 8->Thurs April 18 computer room 204B
(9am- 5pm)

Creation and Diffusion of Culture

Online Test opens

15 April 18 NO CLASS JUST ONLINE TEST #3 (worth 20%) Mon Apr 8>Thurs Apr 18 computer room 204B
(9am- 5pm) **
NO TESTS last Friday. It's Good Friday
Online Test based on week 10-14


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