Psychology of Consumer Behaviour -- GSSC 1026

Website: http://k3hamilton.com/cb

Tentative Schedule

Dates: Feb 1- April 27, 2018 Day/Time/Classroom: Thurs 12-3 pm - 200 King St E
Professor: Karen Hamilton Office: 361D (200 King St E)
Telephone: 415-5000 (3569) e-mail: kehamilt@georgebrown.ca
Text: Consumer Behaviour: Buying, Having, and Being by Solomon, Zaichkowski, Polegato CRN: 47549

Wk DATE
TOPICS

Reading/Test/
Presentation

1 Feb 1

Outline/Overview/Introduction to the Psychology of Consumer Behaviour/ Consumers in The Marketplace

Introduction #1
Advertising Icons

2 Feb 8

Consumers as Individuals: Perception

Perception

3 Feb 15

Learning and Memory

Learning & Memory

4 Feb 22

Part 1: Motivation and Values
Part 2: The Self

***Hand in Proposal for Digital Learning Object and submit on Blackboard - One per group. (worth 10%)

Motivation and Values
The Self

**Proposal Due

5 w/o Feb 26
Intersession Week
 
6 Mar 8

Personality & Lifestyles +Review
**TEST #1 (worth 20%) (Online test in Online Test computer room 2nd Floor 204B- Mon March 5-9 , 9am-5pm - No tests started after 5pm *

Personality & Lifestyles

**TEST #1 based on
notes week 1,2,3, 4 Part 1*

7 Mar 15

Attitudes, Attitude Change

PRESENT Digital learning object (worth 30%)

Attitudes, Attitude Change

**PRESENT Digital learning object

8 Mar 22

Individual Decision-Making Process, Purchasing, and Post Evaluation
PRESENT Digital learning object (worth 30%)

Individual Decision-Making Process, & Evaluation

**PRESENT Digital learning object

9 Mar 29

Group Influence, Opinion Leadership + Review
**TEST #2 (worth 20%) (Online test in Online Test computer room 2nd Floor 204B - Mon Mar 26- Mon April 2 - 9am-5pm No tests started after 5pm

Group Influence, Opinion Leadership

**TEST #2 based on
notes week 4 Part 2- wk 8
10

April 5

Family Decision Making, Income & Social Class
PRESENT Digital learning object (worth 30%)

Family Decision Making, Income & Social Class
**PRESENT Digital learning object

11 April 12

Canadian Identity, Subcultures, Age Subcultures
PRESENT Digital learning object (worth 30%)

Canadian Identity, Subcultures
**PRESENT Digital learning object

12 April 19

Part 1: Cultural Influences Part 2: Creation and Diffusion of Culture +Review

Cultural Influences
Creation and Diffusion of Culture

13 April 26

NO CLASS JUST ONLINE TEST #3 (worth 20%)
Thursday Ap 19->Thurs April 26) computer room 204B
(9am- 5pm) **
NO TESTS last Friday

Online Test based on week 9-12



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