Psychology of Consumer Behaviour -- GSSC 1026

Website: http://k3hamilton.com/cb

Tentative Schedule

Dates: Jan 11- April 19, 2017 Day/Time/Classroom: Wed 11-2 pm Room 464D - 200 King St E
Professor: Karen Hamilton Office: 361D (200 King St E)
Telephone: 415-5000 (3569) e-mail: kehamilt@georgebrown.ca
Text: Consumer Behaviour: Buying, Having, and Being by Solomon, Zaichkowski, Polegato CRN: 48637

DATE
TOPICS

Reading/Test/
Presentation

Jan 11

Outline/Overview/Introduction to the Psychology of Consumer Behaviour/ Consumers in The Marketplace

Introduction #1
Advertising Icons

Jan 18

Consumers as Individuals: Perception

Perception

Jan 25

Learning and Memory

Learning & Memory

Feb 1

Motivation and Values

Motivation and Values

Feb 8

The Self +Review
**TEST #1 (worth 20%) (Online test in Online Test computer room 2nd Floor 204B- Mon Feb 6-Thurs Feb 9, 9am-5pm - No tests started after 5pm **No Tests Friday

The Self
***TEST based on
Online notes week 1-4 ***

Feb 15

Personality & Lifestyles

***Hand in Proposal for Digital Learning Object and submit on Blackboard One per group. (worth 10%)

Personality & Lifestyles

Proposal Due

Feb 22

Attitudes, Attitude Change

Attitudes, Attitude Change

 

Week of Feb 27

Intersession Week

Study for test 2/research and prep digital learning object
Mar 8

Individual Decision-Making Process, Purchasing, and Post Evaluation
PRESENT Digital learning object (worth 30%)

Individual Decision-Making Process, & Evaluation
**PRESENT Digital learning object

Mar 15 (Test Mar 13-16)

Group Influence, Opinion Leadership + Review
**TEST #2 (worth 20%) (Online test in Online Test computer room 2nd Floor 204B - Mon-Thurs 9am-5pm No tests started after 5pm
** No Tests Friday

Group Influence, Opinion Leadership
**TEST based on
Online lesson notes weeks 5-9

Mar 22

Family Decision Making, Income & Social Class
PRESENT Digital learning object (worth 30%)

Family Decision Making, Income & Social Class
**PRESENT Digital learning object

Mar 29

Canadian Identity, Subcultures, Age Subcultures
PRESENT Digital learning object (worth 30%)


Canadian Identity, Subcultures
**PRESENT Digital learning object

April 5

Cultural Influences
PRESENT Digital learning object (worth 30%)

Cultural Influences **PRESENT Digital learning object

April 12

Creation and Diffusion of Culture +Review
**Final Test opens Monday of this week (from April 10- 20)


Creation and Diffusion of Culture

April 19

NO CLASS JUST ONLINE TEST (Monday - Thursday)**Final Test (worth 20%) Online test in Online test computer room 204B until Thurs April 20 at 5 pm
(No tests started after 5pm) **
NO TESTS Friday

***TEST **
Online notes weeks 10-14


HOME